Learn What pH Stands For and How the Term Originated

Realize What pH Stands For and How the Term Originated Have you at any point thought about a big motivator for pH or where the term began? Here is the response to the inquiry and a glance at the historical backdrop of the pH scale. Key Takeaways: Origin of pH Term pH represents intensity of hydrogen.The H is promoted on the grounds that it is the hydrogen component symbol.pH is a proportion of how acidic or essential a watery arrangement is. It is determined as the negative logarithm of hydrogen particle fixation. pH Definition and Origin pH is the negative log of hydrogen particle focus in a water-based arrangement. The term pH was first portrayed by Danish organic chemist Sã ¸ren Peter Lauritz Sã ¸rensen in 1909. pH is a shortened form for intensity of hydrogen where p is short for the German word for power, potenz and H is the component image for hydrogen. The H is promoted on the grounds that it is standard to underwrite component images. The shortening likewise works in French, with pouvoir hydrogen interpreting as the intensity of hydrogen. Logarithmic Scale The pH scale is a logarithmic scale that normally runs from 1 to 14. Every entire pH esteem beneath 7 (the pH of unadulterated water) is multiple times more acidic than the higher worth and every entire pH esteem over 7 is multiple times less acidic than the one underneath it. For instance, a pH of 3 is multiple times more acidic than a pH of 4 and multiple times (multiple times 10) more acidic than a pH estimation of 5. In this way, a solid corrosive may have a pH of 1-2, while a solid base may have a pH of 13-14. A pH almost 7 is viewed as impartial. Condition for pH pH is the logarithm of the hydrogen particle convergence of a watery (water-based) arrangement: pH - log[H] log is the base 10 logarithm and [H] is hydrogen particle focus in the units moles per liter Its imperative to remember an answer must be watery to have a pH. You can't, for instance, count pH of vegetable oil or unadulterated ethanol. What Is the pH of Stomach Acid? | Can You Have Negative pH? Sources Bates, Roger G.â (1973). Assurance of pH: Theory and Practice. Wiley.Covington, A. K.; Bates, R. G.; Durst, R. A. (1985). Meanings of pH scales, standard reference esteems, estimation of pH, and related wording (PDF). Unadulterated Appl. Chem. 57 (3): 531â€542. doi:10.1351/pac198557030531

Edgar Allan Poes Tell Tale Heart and Sir Arthur Conan Doyles The Adve

Edgar Allan Poe's Tell Tale Heart and Sir Arthur Conan Doyle's The Adventure of the Speckled Band Sir Arthur Conan Doyle and Edgar Allan Poe, the two creators who are famous for the substance of their accounts, expounded on wrongdoing. However they created stories concerning wrongdoing, the two of them composed through alternate points of view. This paper is going to look at how the characters of the two stories, 'Obvious Heart' composed by Poe, and 'The Experience of the Speckled Band' composed by Doyle, have been depicted diversely by their creators just as investigating into the language style of the two stories. The verifiable foundations of the two creators have impacted the way their accounts are composed. Poe apparently had a flimsy life as his mom kicked the bucket at and early age of three, and after that he was taken into a cultivate home of John Allan. He was instructed at the University of Virginia. Later he went through a squabble with his temporary dad and left home. He served in the U.S. Armed force under a bogus name, Edgar A. Perry, and off base age and afterward went to West Point from 1830 to 1831 yet got himself excused when he understood he could never be accommodated with his non-permanent dad. He composed Gothic books, which is a sort of fiction, written in response to eighteenth c realism, that recovers secret and licenses outrageous feelings. His third volume of verse brought him neither popularity nor benefit yet in 1833 he won a prize for best short story. From 1844, he settled down in New York as a manager what not this while he was increasing some notoriety for his short stories, sonnets, audits, and expositions, such stories as The Fall of the House of Usher (1839), Murders in the Rue Morgue (1841), and The Gold bug (1843), would later be respect... ...e of the Speckled Band,' it could be seen that they both follow an equation based plot, yet the creators highlight on various portions of the plot, for example, the issue or advancement, in various extents, either underlining pretty much on it. For instance, Poe underlines the self-fanatical activities and sentiments of the hero in the advancement more than the others, though Doyle stresses more on the issue, which is talked about between the customer and Holmes. In Doyle's accounts there are numerous characters, which are noteworthy in the plot in their own particular manner, for example, Holmes, Watson, the convict and the casualty, while in Poe's accounts the hero is the person in question himself. The language is unpredictable, in the two stories, from their own purpose of perspectives, but since of Holmes' sensible thinking behind everything and Poe's self-over the top activities, it doesn't appear to be so.

The 5 Stages of a Successful Customer Life Cycle - Focus

The 5 Stages of a Successful Customer Life Cycle - Focus Designing a customer life cycle can be daunting. After all, sourcing people who are totally new to your brand and turning them into loyal customers, and even brand advocates, is no easy feat. However,  with a customer cycle jam-packed with visual content and engaging challenges, disseminated via  Facebook and Google ads, customers can be won-over. To attract  new clients to my digital marketing agency, I move customers through the following five key stages: Awareness Acquisition Conversion Retention Loyalty In this article, Ill share how I deliver this five stage customer life cycle, with the assistance of Facebook ads, Google Ads, and  MindMeister. The 5 Stages of a Customer Life Cycle As mentioned, the most popular  customer life cycle journeys include a variation of Awareness, Acquisition, Conversion, Retention, and Loyalty.   I’m going to start by creating a mind map in MindMeister, mapping  out the five main stages of my customer life cycle: For each of the topics, I’m going to develop the creatives, goals, and targeting specs for both Google and Facebook. With  MindMeister, you can embed your campaign collaterals directly into the mind map. For example, you can attach a campaign creative to the relevant topic, or link directly to a Google Sheet, where you document the results of each cycle stage: For now, lets return to the five steps: 1. Awareness After I’ve installed retargeting pixels for both Google Adwords and Facebook to my site, I’m going to set up two ads. These ads feature a video introducing myself, explaining how I serve the clientele in my defined demographic. Tip: You can check FB audience insights to grab this data on the best demographics to target. Access it in your FB business manager at business.facebook.com The reason I want to employ Google Ads, specifically video ads, is that I’m not attempting to send people to my website or make a purchase. At this  Awareness stage, Im simply using ads for outreach. I want people to know that my agency exists and become accustomed to the brand.   As a result, I’ve created a YouTube ad that will run before videos with a similar target audience, enabling me to access their viewers. Additionally, this ad will show up as a sponsored link when people search for keywords related to the video, extending my reach. Ill also install a tracking code on my website, to collect the data from these YouTube ads and Google traffic. This means that if people are on YouTube, but not yet in my realm of Facebook targeting, I can use the data to form my Website Custom Audience traffic on Facebook. Using this tactic, Ive developed two potential touch points for introducing new customers to my brand. Step 1 Awareness: Implement a YouTube ad on channels with a similar target audience, in order to outreach to new customers and develop brand awareness. Then, collate leads to retarget with Facebook ads. Map out your campaign with MindMeister Get Started Its free! Get Started 2. Acquisition In the acquisition stage, Ill be using my  Out There October  challenge to acquire clients. This lead-generation campaign invites potential customers to sign-up free and download the #outtherechallenge activity chart. The chart helps businesses position themselves for new clients, opportunities, and profits, so the challenge is aimed at engaging business owners. By offering free expert advice with the chart, I can prove myself as an expert, while collecting client leads from the sign-up forms. Building on the awareness and traffic from the previous stage, where I focused on YouTube  publishers related to my brand  and developing Facebook leads, I’ve been able to create two ads for my Out There October campaign: For Facebook, I’m going to show the Out There October advertisement to people who viewed my Facebook ads in the previous week. On YouTube, I’ll place my  Out There October ads on related YouTube channels,  and as a sponsored result for a specific search. My goal for doing this is to take people who have seen the ads and move them into a challenge, allowing them to engage a little deeper with my brand. This step is not quite conversion, but moving through this step helps to build the  know and like factor.  It’s warming them up to trust me and priming them for a purchase that I’d like them to make in a later step. Step 2 Acquisition: Create a challenge that offers quality, expert advice and encourages your audience to engage. Then, promote the challenge to your target audience and generate leads. 3. Conversion For conversions, I wanted to show my ads to folks that have: already engaged with my page visited my website engaged with my ads to the point that they’ve watched 75% of the video ad or have opted into my challenge. At this point, I want to convert them into clients by signing them up for a webinar that will nurture them with valuable marketing tips. The webinar will also announce an offer for a course that they can purchase at a special BETA price, exclusively for webinar attendees. Step 3 Conversion: Invite your acquired leads to an informative free webinar and offer an exclusive discount on a service related to the webinar topic. 4. Retention My retention stage involves promoting  former case studies  to: people who engaged in the previous opt-in steps and people who have made a purchase. For those who already purchased the course, the case studies help to ensure they wont feel buyers remorse. Additionally, the targeted case studies provide  social proof  to people who have expressed interest, by engaging in the former opt-in steps, but havent yet made a purchase.   Even if customers dont make a purchase at this stage, they can still be retained and retargeted with ads for future product launches. Step 4 Retention: Promote customer success stories to keep previous customers interested and provide social proof to those yet to purchase. 5. Loyalty At this level, we want people to love us. We want to be thought of as a household brand and for customers to become ecstatic advocates. Perks help, so I’m going to roll out an affiliate program to get those who’ve purchased the course, or who are at least fans or subscribers, to share my products with their friends. I’ll share this opportunity with customers who have engaged with my brand in some way over the previous four steps, and with my marketing email list. Hopefully, as loyal customers share their stories, this will bring new people into the awareness phase,  helping to create a new loop for people coming into contact with my brand. Step 5 Loyalty: Launch an affiliate program to turn happy customers into advocates, creating a new customer life cycle. Here’s how my five-stage customer life cycle mind map turned out, as I worked through the final steps of my Facebook and Google Ads: What’s great is that at each level, I have the opportunity to A/B test ads. This enables me to  see whether my assumptions about how ads move people through my customer life cycle are true. As a result, I now have a plan to create a pipeline of leads, sales and returning customers, all through the effective use of paid ads and MindMeister. Map out your campaign with MindMeister Get Started Its free! Get Started At MeisterLabs, we’re always excited to hear about the positive impact that  MindMeister  and  MeisterTask  are having on businesses. If you have a story to share about how youre using MindMeister and/or MeisterTask, we’d love to hear from you! To get in touch about being featured on our blog, drop Olivia an email at  olivia (at) meisterlabs (dot) com The 5 Stages of a Successful Customer Life Cycle - Focus Designing a customer life cycle can be daunting. After all, sourcing people who are totally new to your brand and turning them into loyal customers, and even brand advocates, is no easy feat. However,  with a customer cycle jam-packed with visual content and engaging challenges, disseminated via  Facebook and Google ads, customers can be won-over. To attract  new clients to my digital marketing agency, I move customers through the following five key stages: Awareness Acquisition Conversion Retention Loyalty In this article, Ill share how I deliver this five stage customer life cycle, with the assistance of Facebook ads, Google Ads, and  MindMeister. The 5 Stages of a Customer Life Cycle As mentioned, the most popular  customer life cycle journeys include a variation of Awareness, Acquisition, Conversion, Retention, and Loyalty.   I’m going to start by creating a mind map in MindMeister, mapping  out the five main stages of my customer life cycle: For each of the topics, I’m going to develop the creatives, goals, and targeting specs for both Google and Facebook. With  MindMeister, you can embed your campaign collaterals directly into the mind map. For example, you can attach a campaign creative to the relevant topic, or link directly to a Google Sheet, where you document the results of each cycle stage: For now, lets return to the five steps: 1. Awareness After I’ve installed retargeting pixels for both Google Adwords and Facebook to my site, I’m going to set up two ads. These ads feature a video introducing myself, explaining how I serve the clientele in my defined demographic. Tip: You can check FB audience insights to grab this data on the best demographics to target. Access it in your FB business manager at business.facebook.com The reason I want to employ Google Ads, specifically video ads, is that I’m not attempting to send people to my website or make a purchase. At this  Awareness stage, Im simply using ads for outreach. I want people to know that my agency exists and become accustomed to the brand.   As a result, I’ve created a YouTube ad that will run before videos with a similar target audience, enabling me to access their viewers. Additionally, this ad will show up as a sponsored link when people search for keywords related to the video, extending my reach. Ill also install a tracking code on my website, to collect the data from these YouTube ads and Google traffic. This means that if people are on YouTube, but not yet in my realm of Facebook targeting, I can use the data to form my Website Custom Audience traffic on Facebook. Using this tactic, Ive developed two potential touch points for introducing new customers to my brand. Step 1 Awareness: Implement a YouTube ad on channels with a similar target audience, in order to outreach to new customers and develop brand awareness. Then, collate leads to retarget with Facebook ads. Map out your campaign with MindMeister Get Started Its free! Get Started 2. Acquisition In the acquisition stage, Ill be using my  Out There October  challenge to acquire clients. This lead-generation campaign invites potential customers to sign-up free and download the #outtherechallenge activity chart. The chart helps businesses position themselves for new clients, opportunities, and profits, so the challenge is aimed at engaging business owners. By offering free expert advice with the chart, I can prove myself as an expert, while collecting client leads from the sign-up forms. Building on the awareness and traffic from the previous stage, where I focused on YouTube  publishers related to my brand  and developing Facebook leads, I’ve been able to create two ads for my Out There October campaign: For Facebook, I’m going to show the Out There October advertisement to people who viewed my Facebook ads in the previous week. On YouTube, I’ll place my  Out There October ads on related YouTube channels,  and as a sponsored result for a specific search. My goal for doing this is to take people who have seen the ads and move them into a challenge, allowing them to engage a little deeper with my brand. This step is not quite conversion, but moving through this step helps to build the  know and like factor.  It’s warming them up to trust me and priming them for a purchase that I’d like them to make in a later step. Step 2 Acquisition: Create a challenge that offers quality, expert advice and encourages your audience to engage. Then, promote the challenge to your target audience and generate leads. 3. Conversion For conversions, I wanted to show my ads to folks that have: already engaged with my page visited my website engaged with my ads to the point that they’ve watched 75% of the video ad or have opted into my challenge. At this point, I want to convert them into clients by signing them up for a webinar that will nurture them with valuable marketing tips. The webinar will also announce an offer for a course that they can purchase at a special BETA price, exclusively for webinar attendees. Step 3 Conversion: Invite your acquired leads to an informative free webinar and offer an exclusive discount on a service related to the webinar topic. 4. Retention My retention stage involves promoting  former case studies  to: people who engaged in the previous opt-in steps and people who have made a purchase. For those who already purchased the course, the case studies help to ensure they wont feel buyers remorse. Additionally, the targeted case studies provide  social proof  to people who have expressed interest, by engaging in the former opt-in steps, but havent yet made a purchase.   Even if customers dont make a purchase at this stage, they can still be retained and retargeted with ads for future product launches. Step 4 Retention: Promote customer success stories to keep previous customers interested and provide social proof to those yet to purchase. 5. Loyalty At this level, we want people to love us. We want to be thought of as a household brand and for customers to become ecstatic advocates. Perks help, so I’m going to roll out an affiliate program to get those who’ve purchased the course, or who are at least fans or subscribers, to share my products with their friends. I’ll share this opportunity with customers who have engaged with my brand in some way over the previous four steps, and with my marketing email list. Hopefully, as loyal customers share their stories, this will bring new people into the awareness phase,  helping to create a new loop for people coming into contact with my brand. Step 5 Loyalty: Launch an affiliate program to turn happy customers into advocates, creating a new customer life cycle. Here’s how my five-stage customer life cycle mind map turned out, as I worked through the final steps of my Facebook and Google Ads: What’s great is that at each level, I have the opportunity to A/B test ads. This enables me to  see whether my assumptions about how ads move people through my customer life cycle are true. As a result, I now have a plan to create a pipeline of leads, sales and returning customers, all through the effective use of paid ads and MindMeister. Map out your campaign with MindMeister Get Started Its free! Get Started At MeisterLabs, we’re always excited to hear about the positive impact that  MindMeister  and  MeisterTask  are having on businesses. If you have a story to share about how youre using MindMeister and/or MeisterTask, we’d love to hear from you! To get in touch about being featured on our blog, drop Olivia an email at  olivia (at) meisterlabs (dot) com